When Olympus introduced the E-510, it was the first Digital SLR camera that allowed the user to compose using the screen on the back of the camera like they would on their point-and-shoot. To introduce this feature, we created custom coffee cups and die-cut sleeves that allowed consumers to experience this by spinning the sleeve around their cup to view different parts of the scene beneath.
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Art Director: Matt Schaffer
Copywriter: Jimmy McCain
Group Creative Directors: George Decker, Morgan Carroll