to the spotlight.
AXE, a brand known for getting guys noticed in the real world, wanted to see if they could help them get noticed in the music world too. So we created AXE THE LABEL – a platform that turned SoundCloud from a music streaming service, into a tool for collaboration. With a little help from SoundCloud royalty Lil Yachty and Zaytoven, we were able to get guys out of the comments section, and into the spotlight.
In addition to our main winner being featured on the Lil Yachty track, getting writing credit, and taking home royalties – some lucky fans got to meet with Zaytoven in the studio and learn a bit about how he makes his own beats.