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I want to make cool things with nice people.



Since I was a kid I knew that if I couldn’t play basketball for money, I wanted to do creative work. I stopped growing at 13, so here we are.

For the past 18 years I've worked as a Creative Director, Art Director, and Writer and was named to Ad Age’s 40 Under 40 in 2023.

I’m currently leading Creative globally for the Vehicles portfolio at Mattel (Hot Wheels, Matchbox, Thomas & Friends, Disney Pixar Cars). 

Concept, audience and cultural context are at the heart of the work I enjoy the most. And I like collaborating with people who bring different perspectives and skill sets to make surprising work.

I love to lead and mentor teams. And I try to make the people around me energized and prolific by asking good questions, listening, and then doing all that I can to make everyone’s jobs easier.

I’ve been told that I’m a calming force with a good sense of humor. I’ve had nice colleagues. 

Thanks for visiting. To get in touch, please connect with me.


Experience


2024 - Present:
Global Head of Brand Creative – Vehicles at Mattel
 
Leading creative for integrated marketing communications (IMC) across Mattel’s truly iconic vehicles brands – Hot Wheels, Matchbox, Thomas & Friends, and Disney Pixar Cars.

Overseeing a team of internal creatives and external agencies to drive breakthrough audience-centric 360 campaign storytelling leveraging Mattel’s IP across creative marketing, advertising, partnerships, social, experiential, retail, and brand standards.

I work hand in hand with leaders from our Global Brand Team in both brand and product marketing with a focus on results-driven creative strategy.

Aligning creative vision with business objectives to maximize reach, engagement, and revenue. To help integrate our creative work across all media touchpoints, I co-authored a new brief template for IMC.

My team also collaborates with the franchise, content and entertainment teams to ensure visual impact and brand consistency across live events (Hot Wheels Monster Trucks Live, Hot Wheels Legends Tour), Movies and TV (Hot Wheels “Let’s Race” on Netflix, Matchbox movie with Skydance & AppleTV, and more).

2021-2024:
Creative Director – Frito-Lay North America at PepsiCo

Led creative awarded at Cannes, Effie, Clios, The One Show, ADC, Lürzer's Archive, and the Webby Awards – all agency firsts.
Named to Ad Age 40 Under 40.
AdAge In-House Agency of the Year 2021
The Drum Social Agency of the Year 2022
Campaign US Agency of the Year Honoree 2023
Grand Prize Winner at the ANA In-House Awards for Social 2023.
PepsiCo Chairman’s Award.

2013 - 2021 (Freelance):
Mekanism
Edelman
Pereira & O'Dell
The Fader
The Martin Agency
the community
BBDO
2007 - 2013 (FT):
Deutsch
Euro RSCG (Havas)
Cramer-Krasselt


Education


Savannah College of Art and Design
BFA, Advertising Design

Rochester Institute of Technology
BS Program, New Media Publishing

Cannes Lions
Creative Excellence Master Class


Awards & Recognition


Ad Age 40 Under 40
Cannes
Effie Awards
The Clio Awards
The One Show
ADC
London International
Communication Arts
Luerzer's Archive
The Shorty Awards
The Webbys
ANA In-House Awards
Innovations in Diversity Awards
Sabre Awards
PR Week Awards
David Ogilvy Awards
The New York Times
The Today Show
Billboard
Hypebeast
Fast Company
Forbes
Esquire
The Source
XXL
Hot97
Complex
Pitchfork
okayplayer
Paper
Highsnobiety
O, The Oprah Magazine