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Ideas first.
Craft also first.



I hung around my uncle’s graphic design shop during the summers from the time I was 12 until I graduated high school.  I knew immediately that if I couldn’t play basketball for money, I wanted to do creative work. I stopped growing at 13, so here we are.

For the past 17 years I've worked as a Creative Director, Art Director, and Writer and was named to Ad Age’s 40 Under 40 in 2023.

I’m currently leading a creative group across the US for Frito-Lay North America within PepsiCo – trying to help them do the best work of their careers for some of the most iconic brands in the world.

Concept and cultural context are at the heart of the work I enjoy the most. And I like collaborating with people who bring different perspectives and skill sets to make surprising work.

I love to lead and mentor teams, and I try to make the people around me energized and prolific. Mostly, by listening and then doing all that I can to make everyone’s jobs easier.  

I’ve been told that I’m a calming force with a good sense of humor. I’ve had nice colleagues. 

Most importantly – I want to make cool things with nice people.

Thanks for visiting. To get in touch, please connect with me.


Experience


Currently:
Creative Director – Frito-Lay North America at PepsiCo

Led creative awarded at Cannes, The One Show, ADC, Lürzer's Archive, and the Webby Awards – all agency firsts.
AdAge In-House Agency of the Year 2021
The Drum Social Agency of the Year 2022
Grand Prize Winner at the ANA In-House Awards for Social 2023.
Named to Ad Age 40 Under 40.

Past (full-time):
Deutsch
Euro RSCG (Havas)
Cramer-Krasselt
Past (freelance):
Mekanism
Edelman
Pereira & O'Dell
The Fader
The Martin Agency
the community
BBDO


Education


Savannah College of Art and Design
BFA, Advertising Design

Rochester Institute of Technology
BS Program, New Media Publishing

Cannes Lions
Creative Excellence Master Class


Awards & Recognition


Ad Age 40 Under 40
Cannes
The One Show
ADC
London International
Communication Arts
Luerzer's Archive
The Shorty Awards
The Webbys
ANA In-House Awards
Innovations in Diversity Awards
Sabre Awards
PR Week Awards
David Ogilvy Awards
The New York Times
The Today Show
Billboard
Hypebeast
Fast Company
Forbes
Esquire
The Source
XXL
Hot97
Complex
Pitchfork
okayplayer
Paper
Highsnobiety
O, The Oprah Magazine