Ideas first.
Craft also first.



I hung around my uncle’s graphic design shop during the summers from the time I was 12 until I graduated high school.  I knew immediately that if I couldn’t play basketball for money, I wanted to do creative work. I stopped growing at 13 and don’t have a 4 foot vertical, so here we are.

For the past 15 years I've worked as a Creative Director, Art Director, and Writer. 

Some of my favorite work falls firmly in the “other” category.  I like to bring ideas that can often be relegated to the back of the deck to the forefront.  Ideas that people choose to spend time with. 

Recently, I branded a company that’s aiming to bring financial literacy and mobile banking to Myanmar. Right after that, I did my best to revitalize AXE body spray. I'd argue that they're equally important endeavors.

I put concept and cultural context at the heart of each brief I seek to answer. And I like collaborating with people who bring different perspectives and skill sets to make surprising work.

I love to lead and mentor teams, and I try to make the people around me energized and prolific. Mostly by doing all that I can to make everyone’s jobs easier.

I’ve been told that I’m a calming force.

Most importantly – I want to make compelling things with nice people.

To get in touch, please email me at schaffer.matthew@gmail.com


Experience


Currently:
Creative Director at Frito-Lay North America
AdAge In-House Agency of the Year 2021

Past:
Deutsch
Mekanism
Edelman
The Fader
Euro RSCG
Pereira & O'Dell
Cramer-Krasselt
DDB
Energy BBDO
The Community
McKinney
Campfire
The Martin Agency
Article Group
Barbarian
Momentum
Mistress
Digitas
Publicis
Bullish
Chromista
m ss ng p eces
MALKA


Education


Savannah College of Art and Design
BFA, Advertising Design

Rochester Institute of Technology
BS Program, New Media Publishing

Cannes Lions
Creative Excellence Master Class


Awards & Recognition


Communication Arts
Luerzer's Archive
Cannes
The One Show
London International
The Shorty Awards
The Webbys
Innovations in Diversity Awards
Sabre Awards
PR Week Awards
David Ogilvy Awards
Billboard
Hypebeast
The New York Times
Fast Company
Forbes
Esquire
The Source
XXL
Hot97
Complex
Pitchfork
okayplayer
Paper
Highsnobiety
O, The Oprah Magazine