Let’s Get Dramatic.
We helped the Cheetos brand launch a new innovation at Walmart
called Cheetos Flamin’ Hot Carolina Reaper – made with one of the world’s hottest peppers.
And we kicked off the program with a TikTok challenge where fans could audition for Chester Cheetah with their most over-the-top dramatic reaction to the new product for a chance to win fame and prizes. Chester would rate them 1-10 in real time and give some commentary like only Chester can. Is your reaction Flamin’ Hot?
![](https://freight.cargo.site/t/original/i/d14164bb71f340c1136fa32730a5ab86e20d841c66db91ca8b3dd7e5b3fdca5f/reaper_forbook_KV_0621.jpg)
![](https://freight.cargo.site/t/original/i/526beb86838122917855caf95d449f8dd8a93c0bdfb505c4aa3afdbd8a8c56d1/reaper_billions.jpg)
Influencer Box
![](https://freight.cargo.site/t/original/i/8ae542a79146983dc11c4fc6386a9e677b0b4da854ae268c69f31bf1134de3b0/cheetosbox.jpg)
![](https://freight.cargo.site/t/original/i/bc455d513204830fa163c893b04675f1cc33fa450d67006ee9a6d80d40616cdd/cheetosbox_2_Updated.jpg)
Creative Director: Matt Schaffer
Associate Creative Director: Katie Renfroe
Copywriters: Sadie Caparelli, Joanna Stubbins
Art Directors: Sara Cusumano, Eric Snodgrass