Let’s Get Dramatic.
We helped the Cheetos brand launch a new innovation at Walmart
called Cheetos Flamin’ Hot Carolina Reaper – made with one of the world’s hottest peppers.
And we kicked off the program with a TikTok challenge where fans could audition for Chester Cheetah with their most over-the-top dramatic reaction to the new product for a chance to win fame and prizes. Chester would rate them 1-10 in real time and give some commentary like only Chester can. Is your reaction Flamin’ Hot?
See some of my favorite Chester reactions below.
Creative Director: Matt Schaffer
Associate Creative Director: Katie Renfroe
Copywriters: Sadie Caparelli, Joanna Stubbins
Art Directors: Sara Cusumano, Eric Snodgrass