Let’s Get Dramatic.


We helped the Cheetos brand launch a new innovation at Walmart
called Cheetos Flamin’ Hot Carolina Reaper –  made with one of the world’s hottest peppers.

And we kicked off the program with a TikTok challenge where fans could audition for Chester Cheetah with their most over-the-top dramatic reaction to the new product for a chance to win fame and prizes. Chester would rate them 1-10 in real time and give some commentary like only Chester can. Is your reaction Flamin’ Hot?






Launch Video




See some of my favorite Chester reactions below.




Influencer Box




Creative Director: Matt Schaffer
Associate Creative Director: Katie Renfroe
Copywriters: Sadie Thow, Joanna Stubbins
Art Directors: Sara Goforth, Eric Snodgrass