Dare to be Burned?

We helped the Doritos brand launch a new innovation at Walmart
called Doritos Roulette – where one in a handful of chips is spicy.

And we kicked off the program with a TikTok challenge where fans could spin
a Roulette wheel every time they got a hot chip to be given a spicy dare.
The program got over 5.5 Billion impressions on TikTok in the first week.

Lots of influencers participated in the program organically, including Doja Cat.

We also made an interactive influencer box

Creative Director: Matt Schaffer
Associate Creative Director: Katie Renfroe
Copywriters: Sadie Caparelli, Joanna Stubbins
Art Directors: Sara Cusumano, Spencer Bagert