Dare to be Burned?


We helped the Doritos brand launch a new innovation at Walmart
called Doritos Roulette – where one in a handful of chips is spicy.

And we kicked off the program with a TikTok challenge where fans could spin
a Roulette wheel every time they got a hot chip to be given a spicy dare.
The program got over 100 million impressions on TikTok in the first week.

Lots of influencers participated in the program organically, including Doja Cat.









Creative Director: Matt Schaffer
Associate Creative Director: Katie Renfroe
Copywriters: Sadie Thow, Joanna Stubbins
Art Directors: Sara Goforth, Spencer Bagert