A launching pad for young creatives of color.
We created the No 1 Way brand positioning for Footaction to communicate their commitment to highlighting creativity and originality in streetwear. Their renewed focus was brought to life through a new visual identity, as well as an educational program that helped young creators attending Historically Black Colleges and Universities get their designs into stores.
An ever changing
We also created a full visual identity for the campaign, starting with our
logo lockup which was designed to be a kinetic, ever-changing mark.
Creative Director: Matt Schaffer
Senior Designer: Shaung Wan
Designer: Hannah Lo Bello