A launching pad for young creatives of color.
We created the No 1 Way brand positioning for Footaction to communicate their commitment to highlighting creativity and originality in streetwear. Their renewed focus was brought to life through a new visual identity, as well as an educational program that helped young creators attending Historically Black Colleges and Universities get their designs into stores.
An ever changing
visual system.
We also created a full visual identity for the campaign, starting with our
logo lockup which was designed to be a kinetic, ever-changing mark.
Creative Director: Matt Schaffer
Senior Designer: Shaung Wan
Designer: Hannah Lo Bello