A launching pad for young creatives of color.
We created the No 1 Way brand positioning for Footaction to communicate their commitment to highlighting creativity and originality in streetwear. Their renewed focus was brought to life through a new visual identity, as well as an educational program that helped young creators attending Historically Black Colleges and Universities get their designs into stores.
![](https://freight.cargo.site/t/original/i/03950871a7223ef693f2316403e5aba00805f1e393ad518b41bcdb663c6b85c1/FA_title_logo.png)
![](https://freight.cargo.site/t/original/i/fc8c716091117438631ea76f8b419b91f01f87bf6195a3788f6b3a438b39d843/footaction_partners.png)
![](https://freight.cargo.site/t/original/i/c5a9641206eb11c56049118b98e0c3d6d462d17d13eec76c9646594502e18c85/footaction_content.png)
An ever changing
visual system.
We also created a full visual identity for the campaign, starting with our
logo lockup which was designed to be a kinetic, ever-changing mark.
![](https://freight.cargo.site/t/original/i/8fb5b36c9b6e4af91b8bf105a917556c6ffc44362e847398eb327fd14f08a81e/_No1Way_moving_smaller_4.gif)
![](https://freight.cargo.site/t/original/i/28519e39b106c1336a842ca7026db4a7f65833289ae1aec13ea05ab6989422dd/footaction_visuals_grid_v2.jpg)
![](https://freight.cargo.site/t/original/i/1be6bb0034d8d709ca37d232113dc58ebbcf6913894d755510937dff9fba92ae/footaction_quotes.png)
Creative Director: Matt Schaffer
Senior Designer: Shaung Wan
Designer: Hannah Lo Bello