It’d be a shame if someone put more football on the air.

Fox Sports knew the repercussions of putting more college football on the air.
Did that stop them from doing it? Of course not. But they did apologize for it - over and over again.

Co-Creatives: Jake Dubs, Lex Beltrone, Jay Marsen 
Creative Director: Todd Feitlin
Executive Creative Director: Dave Arnold