In this swipe-or-die world, your face is all you have.
And it can make or break you in 2.2 seconds. Gillette was looking for a way to get college aged guys to shave more often. Scruff and beards had gone mainstream. Our solution was to show these young, impressionable gentlemen that women their age actually prefer a well-groomed man to scruffy stubble. How? By partnering with the popular dating app Tinder to do a social experiment.
With this program, we were the first brand to partner with Tinder.
Associate Creative Director: Matt Schaffer
Creatives: Kayla Nixdorf, Matt Calabrese
Group Creative Director: Paul Chambers