Try. Fail. Repeat. Grow.
“Facing big challenges can be scary. But if you keep going, even when things get tough, all that trying leads to triumph.”
With these latest spots, we leaned into the truth that progress doesn't come from getting it right the first time. It comes from trying, failing, and then getting back up to do it again.
That’s why the Hot Wheels “Challenge Accepted” mindset of “Try. Fail. Repeat. Grow.” resonates so deeply.
It’s based on the play pattern and the grit that playing with our Hot Wheels sets instills in kids. These are a celebration of resilience, imagination, and the joy of never giving up.
Global Head of Brand Creative: Matt Schaffer
Associate Creative Director: Lauren Byers
Lead Writer: Adam Henkel
Designer: Naph Despres
Producers: Emily Gomez, Phill Acevedo
Production Company: Concrete