As close to the real thing as you can get.
For our Hot Wheels x F1 Premium Series die-cast cars which put a realistic F1 experience in the hands of fans and collectors. Even our F1 partners thought the cars looked so real that they might confuse fans.
To start, we released emails in OOH based on real-life communications with our F1 partners.
We created carousels where fans had to evaluate which were the real F1 cars, and which were the die-cast cars.
And we created Voicemail videos with nervous partners to illustrate the message further.
More to come!
Global Head of Brand Creative: Matt Schaffer
Sr. Manager, Design: Cesar Torres
Sr. Manager, Art Director: Lauren Byers
Lead Writer: Adam Henkel
Designer: Naph Despres
Producer: Lorraine Kraus