Every great play starts with a Snap.

We partnered with NFL QB Russell Wilson and his son, Win, to show off how much easier the new Speed Snap Track System makes independent play for kids.

The Hot Wheels Speed Snap Track System is one of the biggest track innovations since Hot Wheels launched back in 1968. With an easy snap-together design, kids as young as three can build their own tracks all by themselves. Which means increased independence, more racing, and tons of creativity as kids put their imaginations to work and get straight to the fun.

Global Head of Brand Creative: Matt Schaffer
Associate Creative Director: Lauren Byers
Lead Writer: Adam Henkel
Designer: Harout Keuroghlian

PR: Adam Krell, Rachel Roy
Production Company: HeyDay