Don’t tell Kevin, tell Lay’s.

We relaunched the iconic program, Do Us A Flavor, where fans pitch their flavor ideas for a chance to win $1 Million. When Kevin Hart signed up to be our spokesperson for the program, he suffered the unintended consequence of fans pitching their ideas directly to him.

Creative Director: Matt Schaffer
Associate Creative Director: Sadie Caparelli
Senior Art Director: Raiven Delisle
CCO: Chris Bellinger
ECD: Isaac Pagan-Muñoz