A Perfect Match.  

Lay’s wanted to launch into soccer culture In the US in a big way.
We came up with a simple Idea that makes you say, “how has this never been done before?” 
Olé, Olé, Olé ➡ Oh-Lay's, Oh-Lay's, Oh-Lay's.

Creative Director: Matt Schaffer
Senior Copywriter: Joanna Stubbins
Art Director: Kevin Fenton
Producer: Dan Watson
Executive Creative Director: Isaac Pagan-Munoz
Chief Creative Officer: Chris Bellinger