Our clients wanted a video to get their employees and partners hyped up about their new brand positioning. We put this video together with a budget that would make you panic, then laugh, then spend your entire budget on only okay sandwiches, then panic again.
Creative Directors: Matt Schaffer, John Colbert
Executive Creative Director: Dave Arnold
Director: James Leigh
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TITC / MLB Campaign
Creative Directors: Matt Schaffer, Todd Feitlin
Creatives: Alex Parodi, Gary Lee, Jay Marsen
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Performance Caps Campaign
A new material construction meant new news. We told the story of these light, sweat-wicking hats through the lens of relentless athletic training in pursuit of small improvements that make all the difference in the game. I penned the line, "Cool Heads Perform".
Creative Director / Art: Matt Schaffer
Creative Director / Writers: Todd Feitlin, Jake Dubs