A Better Option.  

PopCorners are a better-for-you snack option that are air-popped, not fried.

We reimagined the story of Breaking Bad with the original cast of Bryan Cranston, Aaron Paul, and Raymond Cruz to show what would happen if the characters had a better option – making PopCorners.

The show’s creator, Vince Gilligan, directed the spots.

Trailer #1 – “Sunrise”

Trailer #2 – “Ignition”

Creative Director: Matt Schaffer
Associate Creative Director: Katie Renfroe
Associate Creative Director: Sadie Caparelli
Art Director: Sara Cusumano
Copywriter: Joanna Stubbins
Producer: Dan Watson

Director: Vince Gilligan
Editor: Christjan Jordan