A Better Option.
![](https://freight.cargo.site/t/original/i/e807e64a6ce648ee079dab189bd25c61b1639b81f0d457fa725864f93cd38d54/popcorners_awards_strip_042124.jpg)
PopCorners are a better-for-you snack option that are air-popped, not fried.
We reimagined the story of Breaking Bad with the original cast of Bryan Cranston, Aaron Paul, and Raymond Cruz to show what would happen if the characters had a better option in their lives – making PopCorners.
The show’s creator, Vince Gilligan, directed the spots. And most of our crew had worked on the show as well.
Trailer #1 – “Sunrise”
Trailer #2 – “Ignition”
We also created social content authentic to the show for game day that helped fuel fans to keep sharing.
![](https://freight.cargo.site/t/original/i/552ed23a0ac0fbb769e6ca22d7c608600b5a38fb19c9c403d30d593e2fae05af/Screen-Shot-2023-07-10-at-11.56.15-AM.png)
![](https://freight.cargo.site/t/original/i/1ebc26f12cd0b1024697bd78d66062714bb626bac0baf2f57fdbb3f8dcd4631e/Screen-Shot-2023-07-10-at-11.56.38-AM.png)
![](https://freight.cargo.site/t/original/i/2d2f954520eacdc5228dbf7c2920fbd7d8b2a00fff4502af0f63c79427b67152/Screen-Shot-2023-07-10-at-11.56.50-AM.png)
![](https://freight.cargo.site/t/original/i/103f0244a75d0cffb82cd0011812f2ec17f5a7dd08bd9e37291038f6e975a314/Screen-Shot-2023-07-10-at-11.56.28-AM.png)
![](https://freight.cargo.site/t/original/i/fbaaa25d3a8c3ceffe2d6a7a3f393759b21adbf295057c4a06a5b60d0e459fcf/popcorners_press.jpg)
Creative Director: Matt Schaffer
Associate Creative Director: Katie Renfroe
Associate Creative Director: Sadie Caparelli
Art Director (Social): Sara Cusumano
Copywriter (Social): Joanna Stubbins
Producer: Dan Watson
Director: Vince Gilligan
Editor: Christjan Jordan