A Better Option.  

PopCorners are a better-for-you snack option that are air-popped, not fried.

We reimagined the story of Breaking Bad with the original cast of Bryan Cranston, Aaron Paul, and Raymond Cruz to show what would happen if the characters had a better option in their lives – making PopCorners.

The show’s creator, Vince Gilligan, directed the spots. And most of our crew had worked on the show as well.

Trailer #1 – “Sunrise”

Trailer #2 – “Ignition”

We also created social content authentic to the show for game day that helped fuel fans to keep sharing.

Creative Director: Matt Schaffer
Associate Creative Director: Katie Renfroe
Associate Creative Director: Sadie Caparelli
Art Director (Social): Sara Cusumano
Copywriter (Social): Joanna Stubbins
Producer: Dan Watson

Director: Vince Gilligan
Editor: Christjan Jordan