A simple way into streetwear culture.

Ruffles, a chip brand known for its ridges, wanted to authentically break into the lifestyle brand space.

We saw corduroy’s ridged texture making a comeback in streetwear fashion, and created RidgeWear by Ruffles. We collaborated with up-and-coming designer, Blu Boy, to translate Ruffles’ iconic ridges into sought-after streetwear.

Creative Director: Matt Schaffer
Associate Creative Director: Allie Kainz
Senior Copywriter: Joanna Stubbins
Art Director: Kevin Fenton
Jacket Design: Blu Boy
Lifestyle Photographer: Bertram Knight
Studio Photographer: Brielle Patton