Ruffles collaborated with nbapaint and Jayson Tatum to create an actual bag that he brought with him on his actual tunnel walk. He then played the Lakers where Lebron James had probably the biggest meltdown of his career after a no-call.
Creative Director: Matt Schaffer
Associate Creative Directors: Katie Renfroe, Sadie Caparelli
Copywriter: Joanna Stubbins
Art Director: Sara Cusumano