Rivalries be damned.
Staying at Sheraton hotels is meant to be a social experience where everyone's having a good time, together. So when we had the opportunity to partner with the NCAA, we showed how rival fans traveling for the tournament could enjoy one another's company. People with a sense of humor got a smile. Die hard fans and bros took to the YouTube comments with the usual rampant misdirected anger we've all come to love and expect. Like the spot says - everyone wins.
Art Director / Copywriter: Matt Schaffer
Art Director / Copywriter: Jimmy McCain
Group Creative Directors: George Decker, Morgan Carroll